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IN THE NEWS: Tips for a successful crowdsourcing campaign

Q&A talks with Dave Benoit, co-founder of Hartford startup Wearsafe Labs, which is developing wearable safety products. He will be a featured speaker at a Feb. 24 crowdfunding event at the Town and County Club in Hartford, hosted by LootScout.

Q: You're perceived as an expert on crowdsourcing for business. Let's begin by having you explain what crowdsourcing is and why it's gaining popularity.

A: Crowdsourcing isn't really a new or novel concept at all. When you need to get something done, naturally one of your first instincts is to reach out to people that might be able to help. What's really changed is the method of seeking that help.

Twenty years ago your crowdsourcing effort was to pick up the phone and call someone you knew. Today, online platforms like Kickstarter give you access to a near limitless audience of people who are willing and able to help if they feel connected to your idea.

Read more...

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Doug Hampton-Dowson

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